EcoCitizen has officially signed the Clean Creatives pledge! 🥳 This pledge commits us to refusing to work with fossil fuel companies and their lobbyists, ensuring our efforts drive real nature and climate action rather than perpetuating harm.
What is Clean Creatives?
Clean Creatives is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. It is supported by Fossil Free Media and was founded on a simple but powerful principle: the future of creativity is clean. Fossil fuel corporations are the world’s leading polluters and some of the biggest greenwashers. Agencies and creative professionals working with them risk their reputation.
Over 1,500 agencies have already signed the pledge. By taking it, agencies and individuals commit to declining future contracts with the fossil fuel industry. You can see who has already signed here.
Why did we signed?
While we’re not a PR or advertising agency per se, we have a lot of creative individuals in our community, and we deal with creatives as “suppliers” and partners to help us deliver our not-for-profit projects focusing on social-ecological impact: whether it’s our world-class advisory and consulting, or our scientific research and R&D. To those that know us, it will be crystal clear why we eagerly support this movement. We believe deeply in the power of stories and communication to change the world! 🤩
A lot of our friends, family, and EcoCitizen community members know how we have turned down clients and jobs in the past which we suspect of greenwashing 😟 While these sacrifices have made our work harder (and still do…😩) we firmly believe that it is vital we team up with others that share our values first, and drive a common mission to transform the systems that exploit people, destroy nature, and exacerbate the climate emergency.
Join the Movement!
Whether you are a creative, an agency, or a client organisation, you can take the Clean Creatives pledge at cleancreatives.org. The pledge is open to individuals and organisations of all sizes who want to put their values into action and ensure that their creative work serves a clean, just future rather than fuelling the climate emergency.
Who is next?
ENGLISH 
DEUTSCH 
FRANCAIS 
ESPANOL 
ITALIANO 
PORTUGUESE